Skinwit
Re branding
Challenge
Skinwit is a female skincare brand that needed to reposition itself in the market. It had an image that did not convey the spirit of the brand or the quality of its ingredients.
Beyond the visual image, it was necessary to develop a strategy, research the market and determine the positioning. On the other hand, one of the difficulties for consumers was that they could not easily identify the order of the creams, as each cream is formulated for a certain occasion of the day, or which is for night and which for day.
Outcome
We had to organize the information, clean the label from unnecessary elements and arrange the hierarchies to facilitate recognition.
We achieved a good result not only through the graphics, but also by using packaging elements such as the lids to reinforce the communication.
