Neuropackaging Talk
Description.
This conference offers professionals in packaging, food, and marketing a unique opportunity to explore how scientific knowledge from neuroscience, behavioral science, and cognitive psychology relates to packaging and brands.
It analyzes how packaging elements influence the perception of a product's flavor and quality, as well as the brand itself. By explaining the brain's processes and how it interprets packaging information, the conference unveils the mysteries behind purchasing decisions.
Through case studies and practical examples, it demonstrates how these insights applied to packaging design impact consumer preferences and how subtle modifications can dramatically alter sales and drive brand success.
This intriguing exploration of the intersection between science and design promises to reveal the invisible forces that shape consumer behavior.
Speaker.
Fernando Arendar is an expert in branding with over 18 years of experience, specializing in packaging for consumer goods brands. He has led successful projects across various categories, working with global brands such as Unilever, Kimberly-Clark, Nestlé, PepsiCo, AB InBev, Clorox, and Danone, in addition to developing over more than 600 products for private labels.
His specialty lies in consumer psychology and behavior in relation to packaging, based on research in neuroscience, cognitive psychology, and behavioral sciences. Fernando understands how packaging attributes (shape, design, color, images, materials) influence the perception of a product's taste and quality, as well as the brand's image.
