Challenge

Cambria was born as a family business in Florida, producing handcrafted natural juices from their farm. In a short period of time they achieved a great acceptance by consumers, not only locally, but also in much of the east coast. The business was acquired by a larger company that wanted to increase production and expand distribution. They wanted the packaging of the 3 flavors to represent: the naturalness of the juices, their origins, how they were initially produced and to tell a bit of a story.