Ruani
Branding
Challenge
Ruani is a better for you gut-healthy, adaptogenic brownie. It is a healthy product that seeks to replace desserts rich in fats, sugars and carbohydrates. Made with all-natural ingredients that packed a super nourishing punch, using nutrient-rich components such as ashwagandha, almond flour, avocado oil, organic pasture-raised eggs, and unrefined coconut sugar.
All the flavor are Free from gluten, dairy, refined sugar, GMOs and harmful chemicals.
Outcome
A modern, clean, vibrant and distinctive design was created, showing the product in an unconventional and much more dynamic way, to give more movement to the design.
A system of icons was developed to communicate all the benefits of the product in a clear way, making it easier to read. Unlike the design of other healthy products, we avoided overloading the front with information, as this type of resource can cause friction and mental exhaustion in the consumer.
