Outcome

To address TerraCosta's challenge, we conducted extensive research to identify the key elements that would connect the Spanish Mediterranean with the minds of consumers in the US market. We discovered that the blue color associated with the region's sea and sky, along with the yellow color representing the sun and beaches, were highly evocative.

Drawing on this insight, we developed a brand strategy that highlighted the unique qualities of TerraCosta's ingredients and positioned them as a healthier and more flavorful option. Our design team incorporated a blue and yellow color palette and Mediterranean-inspired patterns to create a modern yet timeless look that embodied the brand's essence.

The final packaging featured a sophisticated yet approachable design, using matte finishes and bold typography to showcase the brand's natural and wholesome products. Our approach was designed to evoke the natural beauty of the Spanish Mediterranean, while also appealing to the modern sensibilities of the target audience.

The result was a successful branding effort that communicated TerraCosta's values and unique qualities to the US market.