Acashia
Packaging
Challenge
Acashia is a coffee company founded in 2020 by two young coffee lovers. The product has a premium quality and the founders' desire was to translate that feeling to the packaging. However, they didn't want it to be perceived as something unattainable or too pretentious. They wanted to appeal to a young audience that doesn't necessarily know much about the world of coffee, but is willing to try different flavors and pay that difference for a premium product. What makes this coffee special is that it is blended with non-traditional ingredients. For this reason, it was necessary to make the differentiation between the flavors clear.
Outcome
The result is a solid structure that makes it easy to identify the brand. With this strong formal structure, it is possible to use a separate color for each flavor. In this way, the distinction is much clearer and faster. On the other hand, it works as an easy way to expand the skus that will surely come out in the future. The touch of gold was key to emphasize the feeling of high-end quality.
