Tolus Sparkling Water
Branding
Challenge
The task was to challenge the category and come up with an original and distinctive branding. After research, we could see that almost the entire category used the same codes and spoke in almost the same way, so it was a priority to get away from that. There was a need to create an identity that would give the brand a high level of recognition and attention in a crowded and competitive market.
Outcome
An iconic image with high recognition value has been developed. From a scientific point of view, there is nothing more distinctive to our perception than another human being. Therefore, the woman should not only create recognition value for the audience, but also attract attention from a behavioral science perspective. As a result, an excellent shelf performance was achieved.
The fruit that represents the flavor was integrated into the hero's image to avoid having loose elements in the design that could distract the consumer's attention.
