Panatea
Packaging Design
Challenge
Green tea consumption is a growing trend in the US market. Panatea is a culinary brand that needed to look high-end and convey quality on one hand. On the other hand, it needed to stand out from the competition that uses pastel colors in the greens and also move away from the classic and traditional language of tea.
Outcome
We came up with an elegant and high quality, yet modern design. We didn't want it to feel like an overly expensive product, we wanted it to be perceived as a quality product, but accessible. A pattern was designed to add complexity to the design and to be used as a brand graphic throughout the communication.
